Successful Liberty Business Owner Dedicated to Make His Town Beautiful

Bruce Davidson continues to grow and enhance ‘Flower the Village’ campaign in Liberty, N.Y.

LIBERTY, N.Y. (August 9, 2017) – Roads lined with bright and vibrant flower baskets highlight the main corridors of the Town of Liberty and it’s all thanks to a local business owner who is dedicated to make his town truly beautiful.

The ‘Flower the Village’ campaign was created by Bruce Davidson, CEO of Pestech, a leader in insect control and pest management in the tri-state area. Born and raised in Liberty, Bruce saw a need for improvement in the downtown area and worked closely with Russell Reeves, Town Councilmen and Town Interim Supervisor, to bring this idea to fruition. With that thought in mind, the ‘Flower the Village’ campaign was born. Through the help of local organizations, town officials, Mayor Ronald Stabak, businesses and residents alike, the campaign was formed to promote local donations for the funding of flower baskets throughout the village. The main goal was to enhance the overall beauty of the community and to make the Liberty area a better place to live, work and visit.

“The ‘Flower the Village’ campaign plays an important role in the revitalization of the Town of Liberty,” said Town of Liberty’s Interim Supervisor Russell Reeves. “It’s a great way to have businesses work alongside each other with residents to help make overall streetscape improvements.”

The campaign continues to consist of special flower baskets that are hung on the main corridors of the village as well as municipal parking areas within village limits and routes. The baskets were specially developed to hold one gallon of water in them. Typically, the baskets are filled with beautiful geraniums and petunias that vary in color from deep purples to bright pinks. The flower baskets are hung starting Memorial Day weekend and are usually taken down towards the end of September (weather permitting). Owner Derek Schmidt of Eastern Electrical, located in the Town of Liberty, has personally hung all the flower baskets and helped to remove them each year as well.

“The campaign has been doing great and is fully funded,” said Bruce Davidson CEO of Pestech and creator of ‘Flower the Village’ campaign. “We doubled our flower baskets this year and now there are a total of 140 pots. The campaign continues to grow and enhance with business and resident support, and we couldn’t be more grateful.”

The campaign started in February 2016 and is a communal initiative, providing residents with the opportunity to give back to their community. One basket donation is $100, which provides the name of the donor on the campaign website. Donations of five or more baskets provide the donators name on the website and on a municipal sign. Any donation is encouraged and welcomed. To donate to the ‘Flower the Village’ campaign, visit the following website: or visit the Liberty Village Hall at 167 North Main Street in Liberty.

For more information, call 845-292-7690 or visit the Town of Liberty’s website:

To learn more about the ‘Flower the Village’ campaign, please visit:

About Liberty, N.Y.

Located at the crossroads of the Catskill Mountains and Hudson Valley region, Liberty is just 90 minutes from New York City. Known for its top notch trails and parks, Liberty is an ideal weekend getaway. Nationally recognized for its award winning school district, those who visit choose to stay. And with its business-friendly climate and strategic location, Liberty is an ideal place to do business. Liberty, New York: live here, play here and do business here!